Shinichi Furuta

Enterprise & platform sales | performance advertising × AI × data Tokyo, Japan

About

Account and enterprise sales leader based in Tokyo, focused on performance advertising, AI, and platform/SaaS go-to-market. Two decades spanning founding-team roles, large-advertiser growth, and cross-industry account management.

Selected Results

  • Founding member, Microsoft Advertising Japan — Helped establish and scale the search-advertising business in the Japan market from its early days, building the playbook for enterprise account acquisition and growth.
  • Digital-native media: launch to ~40M JPY/month (about 17x) — Acquired and grew a leading Japanese digital-native internet media and marketplace group’s paid-search portfolio from launch to roughly 40M JPY in monthly spend, expanding from 1 to as many as 11 active accounts through automation, Performance Max, and vertical expansion.
  • Scaled one of Japan’s largest single advertisers — Led onboarding and growth to a roughly 200M JPY monthly scale.
  • Agency channel: zero to ~250M JPY/month — Built a top Japanese advertising-agency partnership from zero monthly billings to roughly 250M JPY/month, managing 200+ client accounts across the channel.
  • Cross-industry, cross-channel operation — Operated large advertiser portfolios across finance, telecom, travel, e-commerce, and recruiting, through both direct and agency channels, pairing operational depth with executive relationships.

Expertise & Certifications

  • Performance advertising, enterprise account management, platform/SaaS go-to-market
  • Microsoft AI Business Professional, Azure AI Fundamentals
  • Google Analytics (GAIQ), Solution Selling, Salesforce
  • Native Japanese, business English

Background

  • J.D. (Chuo University Law School) and LL.B. (Waseda University): a legal foundation combined with two decades of commercial and digital-marketing experience.